Goose Insurance
Goose Insurance
Goose Insurance
Goose Insurance
Vancouver, Canada
2019 - Present
Vancouver, Canada
2019 - Present
Vancouver, Canada
2019 - Present
Vancouver, Canada
2019 - Present
Contributions
Contributions
Contributions
Contributions
Strategy
UX & UI Design
Design System
Art Direction
Strategy
UX & UI Design
Design System
Art Direction
Strategy
UX & UI Design
Design System
Art Direction
Strategy
UX & UI Design
Design System
Art Direction
Team
Team
Team
Team
Mazhar Bagasrawala
Omar Kaywan
Dejan Mirkovic
Nishigandha S.
Mazhar Bagasrawala
Omar Kaywan
Dejan Mirkovic
Nishigandha S.
Mazhar Bagasrawala
Omar Kaywan
Dejan Mirkovic
Nishigandha S.
Mazhar Bagasrawala
Omar Kaywan
Dejan Mirkovic
Nishigandha S.
Goose is an Insurance Super-App offering a range of products such as Life, Travel, Renters, Pet and more. On inception, Goose was a travel insurance app strictly serving Canadians. We scaled the App from 1 to 20+ products, across new verticals and into the US market, while continuously solving for enhanced usability and delight.
To understand what customers liked and did not like, we conducted surveys, one-on-one interviews, and engaged with extreme users to better understand their points of friction. Additionally, we analyzed all touchpoints where customers interact with Goose. This helped us connect the dots across teams, and design a cohesive, omni-channel service. In 2019, Goose had 25,000 registered members. The iterative upgrades enabled member growth to over 150,000.
Goose is an Insurance Super-App offering a range of products such as Life, Travel, Renters, Pet and more. On inception, Goose was a travel insurance app strictly serving Canadians. We scaled the App from 1 to 20+ products, across new verticals and into the US market, while continuously solving for enhanced usability and delight.
To understand what customers liked and did not like, we conducted surveys, one-on-one interviews, and engaged with extreme users to better understand their points of friction. Additionally, we analyzed all touchpoints where customers interact with Goose. This helped us connect the dots across teams, and design a cohesive, omni-channel service. In 2019, Goose had 25,000 registered members. The iterative upgrades enabled member growth to over 150,000.
Goose is an Insurance Super-App offering a range of products such as Life, Travel, Renters, Pet and more. On inception, Goose was a travel insurance app strictly serving Canadians. We scaled the App from 1 to 20+ products, across new verticals and into the US market, while continuously solving for enhanced usability and delight.
To understand what customers liked and did not like, we conducted surveys, one-on-one interviews, and engaged with extreme users to better understand their points of friction. Additionally, we analyzed all touchpoints where customers interact with Goose. This helped us connect the dots across teams, and design a cohesive, omni-channel service. In 2019, Goose had 25,000 registered members. The iterative upgrades enabled member growth to over 150,000.
Goose is an Insurance Super-App offering a range of products such as Life, Travel, Renters, Pet and more. On inception, Goose was a travel insurance app strictly serving Canadians. We scaled the App from 1 to 20+ products, across new verticals and into the US market, while continuously solving for enhanced usability and delight.
To understand what customers liked and did not like, we conducted surveys, one-on-one interviews, and engaged with extreme users to better understand their points of friction. Additionally, we analyzed all touchpoints where customers interact with Goose. This helped us connect the dots across teams, and design a cohesive, omni-channel service. In 2019, Goose had 25,000 registered members. The iterative upgrades enabled member growth to over 150,000.
Goose is an Insurance Super-App offering a range of products such as Life, Travel, Renters, Pet and more. On inception, Goose was a travel insurance app strictly serving Canadians. We scaled the App from 1 to 20+ products, across new verticals and into the US market, while continuously solving for enhanced usability and delight.
To understand what customers liked and did not like, we conducted surveys, one-on-one interviews, and engaged with extreme users to better understand their points of friction. Additionally, we analyzed all touchpoints where customers interact with Goose. This helped us connect the dots across teams, and design a cohesive, omni-channel service. In 2019, Goose had 25,000 registered members. The iterative upgrades enabled member growth to over 150,000.
User Personas >
Customer Psychographic Profile >
Demographics (a/o 2022) >
Customer Experience Map >
User Flow Example >
Testimonials >
User Personas >
Customer Psychographic Profile >
Demographics (a/o 2022) >
Customer Experience Map >
User Flow Example >
Testimonials >
We studied our insights, and mapped the journey of a first-time user in the App. We highlighted the difficulties they faced at each step across an emotional, cognitive & interaction spectrum and documented our inputs in grey.
We studied our insights, and mapped the journey of a first-time user in the App. We highlighted the difficulties they faced at each step across an emotional, cognitive & interaction spectrum and documented our inputs in grey.
We studied our insights, and mapped the journey of a first-time user in the App. We highlighted the difficulties they faced at each step across an emotional, cognitive & interaction spectrum and documented our inputs in grey.
We studied our insights, and mapped the journey of a first-time user in the App. We highlighted the difficulties they faced at each step across an emotional, cognitive & interaction spectrum and documented our inputs in grey.
Upon downloading the App to their smartphone, users are requested to sign up for Goose. This enables them to generate multiple insurance quotes later without having to re-enter basic information redundantly.
Upon downloading the App to their smartphone, users are requested to sign up for Goose. This enables them to generate multiple insurance quotes later without having to re-enter basic information redundantly.
Upon downloading the App to their smartphone, users are requested to sign up for Goose. This enables them to generate multiple insurance quotes later without having to re-enter basic information redundantly.
Upon downloading the App to their smartphone, users are requested to sign up for Goose. This enables them to generate multiple insurance quotes later without having to re-enter basic information redundantly.
Goose users were struggling to find their way around the App. We improved accessibility and visibility by replacing an overloaded hamburger menu with an elegant 5-button navbar.
Goose users were struggling to find their way around the App. We improved accessibility and visibility by replacing an overloaded hamburger menu with an elegant 5-button navbar.
Goose users were struggling to find their way around the App. We improved accessibility and visibility by replacing an overloaded hamburger menu with an elegant 5-button navbar.
Goose users were struggling to find their way around the App. We improved accessibility and visibility by replacing an overloaded hamburger menu with an elegant 5-button navbar.
Goose users were struggling to find their way around the App. We improved accessibility and visibility by replacing an overloaded hamburger menu with an elegant 5-button navbar.
We streamlined the process of buying insurance. This design system has supported mutiple insurance underwriters to build, test, and launch various products using the scalable interface components. While every product involves numerous steps and require some unique components based on their individual requirements, the above example broadly depicts the design philosophy that was introduced.
Purchase Experience Redesign >
We streamlined the process of buying insurance. This design system has supported mutiple insurance underwriters to build, test, and launch various products using the scalable interface components. While every product involves numerous steps and require some unique components based on their individual requirements, the above example broadly depicts the design philosophy that was introduced.
Purchase Experience Redesign >
We streamlined the process of buying insurance. This design system has supported mutiple insurance underwriters to build, test, and launch various products using the scalable interface components. While every product involves numerous steps and require some unique components based on their individual requirements, the above example broadly depicts the design philosophy that was introduced.
Purchase Experience Redesign >
We streamlined the process of buying insurance. This design system has supported mutiple insurance underwriters to build, test, and launch various products using the scalable interface components. While every product involves numerous steps and require some unique components based on their individual requirements, the above example broadly depicts the design philosophy that was introduced.
Purchase Experience Redesign >
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© MB 2024
© MB 2024
© MB 2024
© MB 2024
© MB 2024
Email / LinkedIn / Behance / Instagram
Email / LinkedIn / Behance / Instagram
Email / LinkedIn / Behance / Instagram
Email / LinkedIn / Behance / Instagram
Email / LinkedIn / Behance / Instagram